Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version excludes real rice grains and modifies the classic snap, crackle, and pop sounds and taste. This adjustment has frustrated certain buyers. However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company.
“However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company,” — Amara Sterling, research director at Norcroft Gate Media, added during the briefing.
Timeline
Nov 4 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 5 — However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company....
Reader Poll: Has this affected your local community? — 83% of Briskoutlet readers said yes.
This story has been closely followed by our readers since Nov 3. The Norcroft Gate Media desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Friday, Nov 6.
Editor's note: this report was prepared by the Norcroft Gate Media desk and last updated 11:57 UTC.
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